Will linkedin stock publicly traded
And that may have serious implications for publishers.Ĭouple caveats. I suspect, though, that it can’t remain too odd for too much longer. So, let’s take a look as Amazon the stock. This is a fact that is always somewhere in the back of my mind, and I suspect the minds of most everyone working in trade publishing. Most importantly, that Amazon, along with most of the companies on which publishers now depend for most digital consumer transactions, are publicly traded and, as such, subject to the forces of the markets, investors, analysts, et. Amazon: Bizarro Valuations Revisited.” I read it and it sparked some thoughts. Not just by Amazon’s actions now but by what they’ll probably be forced to do in the future…Ī recent piece by Fortune’s Apple-watcher Philip Elmer-Dewitt caught my eye, at first for its wonderful - and wonderfully apt - title: “ Apple vs. Most publishing folks I know always figured that light at the end of the tunnel was probably a train. Kara Swisher's interview with LinkedIn CEO Jeff Weiner late last year
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If claims by Weiner and Microsoft CEO Satya Nadella bear out, the deal should be able to help grow LinkedIn’s audience through a combination of integrations with Microsoft Office and a possible subscription tie-up. LinkedIn’s growth rebounded at the beginning of 2016, but as we’ve learned from Twitter, growth problems tend to stick around and are harder to fix going forward. The people who were visiting in Q4 were also looking at fewer pages on the site (see the ad issues mentioned above). The company continued to add more members, or people with LinkedIn profiles, but the number of unique visitors didn’t grow from Q1 to Q2 and then again from Q3 to Q4. LinkedIn didn’t grow much in 2015 and it was a problem for investors that are used to more from the well-liked Weiner. Or, at the very least, Microsoft may be able to drive more users to LinkedIn, giving the company more eyeballs to entice marketers. And joining forces with Microsoft might help, since LinkedIn may now be able to sell ads alongside Microsoft Office’s suite of products that reach a lot more people than LinkedIn’s current user base. In other words, LinkedIn wasn’t selling ads the way people expected it to. digital ad revenue would fall from 35 percent growth in 2015 to less than 10 percent growth this year. Research firm eMarketer predicted LinkedIn’s U.S. When LinkedIn reported Q4 earnings earlier in February, one of the concerns was that its ad business grew just 20 percent for the quarter year over year that compared to growth of 56 percent in the same quarter the year before.
WILL LINKEDIN STOCK PUBLICLY TRADED DRIVER
While recruitment services are the big sales driver at LinkedIn, advertising represents roughly 18 percent of LinkedIn’s business, a significant segment that has been trending in the wrong direction. Remember that heady time? Investors did, which was one of the issues. Microsoft bought LinkedIn for $196 a share, which is a very nice bump from its current price, although that’s still much lower than its high of nearly $270 back in early 2015. Clearly, Weiner and LinkedIn’s board agreed, starting talks just after its troubled February report in which the company had lowered its forecasts. LinkedIn’s stock was down more than 43 percent since July of last year, and there wasn’t much reason to believe it would regain that value anytime soon. So why did LinkedIn sell, especially after CEO Jeff Weiner had long touted it as an independent entity? In the deal, which still has to receive the expected regulatory approvals, Microsoft paid $196 a share, a 50 percent premium on LinkedIn’s $131 closing price on Friday. LinkedIn is now "Microsoft-owned LinkedIn," a distinction that cost Microsoft just a little north of $26 billion.